NB Eats was a publication focused on the foodie subculture in New Brunswick, New Jersey. A foodie is defined as a person who has an interest in food. These people will usually go to places to try new food and will upload photos of the food on their social media along with a review of what they thought of the overall experience. If the review is good, more people would be more willing to check out the place as opposed to a badly reviewed place. Since Rutgers University is located in New Brunswick, the potential audience is primarily young adults to adults, ranging from the ages of 18 to 25. From this publication, I hoped to find other people who share my interest in food and would be able to suggest other places to eat in New Brunswick.